Crakedz becomes the first official distributor of the brand in 2006. 

In 2008, during the first Mokobé's from 113 solo album realease he becames a brand ambassador, Crakedz build up a national operation that allows the brand to enlarge its audience. 

Africa is The Future is supported by numerous artists such as Kourtrajmé collective, Les Nubians, Assassin, 
RZA of Wu Tang or Nneka.